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Old October 14th, 2001
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Default Artists get free exposure

20 years ago industry spokespeople said that the VCR would bring about the end of the movie industry--in fact, it increased revenues after the industry adjusted to incorporate the technology instead of fighting it. Multiple studies have been shown that there are similar benefits to artists and record label by the non-profit sharing of mp3s. People who download 1 or 2 mp3s often go out and purchase the entire album. Often, mp3s are the only way a person can listen to the unplayed songs on an album and realize what a gem the album is--so the mp3 actually enables them to make that purchasing decision. Yes, people do get music for free, but that free music informs their next trip to the CD store, and perhaps is what gets them to buy the mug and the bumper sticker and the t-shirt and go to the concert as well. You can moan about the mythical lost revenues, but the fact is that mp3s are getting music to many people who wouldn't have paid for it anyway--and many of these people DO go on to support the artists in other ways. It's a two way street--some people get music for free, and some artists get exposure for free, exposure that leads to other sales. If you look carefully at things without screaming "END OF STORY," you might find out that the real mp3 story actually includes a win-win situation for both parties involved.
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