You should look into a class action lawsuit.

And I think punitive damages are in order; after all, they packed the stuff in gelatin!

I think the popularity was continued because it helped remind people of the sacrifices they made and the unity brought about during WWII. Many here say that the war years were among the best years (everyone had a job, and shared a common enemy). Of course, that generation is dying out (too much canned meat?).