So who is "really" holding responsibility over the Scam sites success?

[Lord of the Rings]

I think the image speaks for itself. The lesson here is NEVER be fooled by sponsored results or else you will no doubt not get to where you really want to go. But instead be tricked by attractive advertising into buying something you don't really want & is not what you originally sought. Or simply scammed by scam sites. So a big thumbs down to Google & related search engines for not taking more responsibility with who they allow to advertise through their business. Well it appears Google loves to shake hands with thieves, liars, cheats, criminals, scammers, etc. So how honest is Google in their day to day business dealings? Their sponsored results speak for themselves don't they!!!

(Due to the size of the image I have not inserted it into the main post. Click to see it in separate window. Image is 845 x 476 pxls)